Geoffrey Allen Mills
CEO & Founder
Team
Mr. Mills is regarded as a hotel operations expert, having completed multiple hospitality business restructuring, profit improvement plans and repositioning projects, most while working many years as a hotel Managing Director. In both Branded and Independent hotels. He helped lead company procurement for the New York Metro Region for Highgate Hotels, with more than hotel 20 properties. Responsible for completing business restructuring on multiple hotels, to improve services while driving down operating costs, improve profits while standardize systems and controls. While his career started in the hotel industry he stepped out from hotel operations in the late 1980’s into fine dining restaurants and later into high end retail food operations. All before making the natural progression back into hotels in the mid 1990’s though to today.
Gene Sturtz
Corporate Director of Finance
Gene Sturtz is a seasoned hospitality financial executive with a broad range of multi-unit experience in both hotels and restaurants. Prior to his first controller position, Gene has held various hotel positions from bellman, to busser, to repair & maintenance, front desk and night audit and has insightful knowledge of hotel operations. In 1985, Gene was named controller of the Governor Morris Inn in Morristown NJ with Servico Management where he was the first controller out of 55 properties to achieve a perfect internal audit score.
David Chu
Senior Vice President of Sales and Marketing
A multi-national, highly accomplished New York City sales & marketing veteran with proven successes in a wide range disciplines including branding, social media and digital e-commerce for independent and branded hotels. David is no stranger to new hotel openings, re-positioning, operations, top-line strategy, enterprise reporting, digital and traditional marketing, talent deployment and hands-on leadership and training of cross-functional teams.
Natalie Dini
Vice President of Human Resources & Recruiting
Natalie Dini – a results driven hospitality human resource professional for more than 30 years. Natalie’s track record, drive and passion throughout has won her a reputation for fostering teamwork, building consensus and creating harmonious work environments that breed inclusion, development and empowerment – at all levels.