Team

Geoffrey Allen Mills

CEO & Founder

Mr. Mills is regarded as a hotel operations expert, having completed multiple hospitality business restructuring, profit improvement plans and repositioning projects, most while working many years as a hotel Managing Director. In both Branded and Independent hotels. He helped lead company procurement for the New York Metro Region for Highgate Hotels, with more than hotel 20 properties. Responsible for completing business restructuring on multiple hotels, to improve services while driving down operating costs, improve profits while standardize systems and controls. While his career started in the hotel industry he stepped out from hotel operations in the late 1980’s into fine dining restaurants and later into high end retail food operations. All before making the natural progression back into hotels in the mid 1990’s though to today.

Gene Sturtz

Corporate Director of Finance

Gene Sturtz is a seasoned hospitality financial executive with a broad range of multi-unit experience in both hotels and restaurants. Prior to his first controller position, Gene has held various hotel positions from bellman, to busser, to repair & maintenance, front desk and night audit and has insightful knowledge of hotel operations. In 1985, Gene was named controller of the Governor Morris Inn in Morristown NJ with Servico Management where he was the first controller out of 55 properties to achieve a perfect internal audit score.

David Chu

President & Chief Business Officer

A passionate, multi-national, strategic highly accomplished real change leader and hospitality veteran. Proven successes in a wide range of disciplines – property operations, pro forma creation, property improvement plan management (PIP), procurement, renovations, restructuring, Brand compliance, guest satisfaction scores and associated quality controls, budget and profitability planning along with executive oversight of branding, marketing, channel, revenue, digital and , eCommerce initiatives and an array of high performing top line strategies for independent and branded hotels.