GAM Hospitality | Sales & Marketing
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Sales & Marketing

Our Approach

  • Annual Sales and Marketing Plan – Our team is proficient in redesigning the market mix for turn around situations to yield higher RevPAR growth. Also, full-channel management controls are implemented via GDS, third party and direct web to maximize revenue for the property. Yield and extensive revenue management meetings are conducted on a consistent basis.
  • Direct Sales Effort – Our company is committed to a hands-on approach to the sales effort. A business-to-business relationship is a key component of our success in the field. Ongoing sales training is conducted throughout the year to ensure a focused sales professional. In addition, all sales professionals including the Director of Sales are expected to achieve prospecting and revenue goals. Our integrated web-based sales software solution allows our sales professionals to manage their customer base in the office or on the road.
  • Customer Identification – We specialize in knowing who is staying with us. Identifying and anticipating our customers’ needs are intertwined in the sales process. Through our customized CRM process, we establish a targeted database of clientele matching customers with hotel.

  • E-commerce – We will craft an e-commerce marketing plan utilizing the property’s website (or brand standard) that achieves more than 100% return on advertising spend. We establish and implement a unique e-commerce budget specifically designed to coincide with operating revenues.
  • Revenue Management – We offer properties a comprehensive proactive approach to rate and revenue management. Access takes a holistic approach to revenue management, which means we take a look in all areas of your business to help you achieve your revenue goal through a comprehensive and strategic approach to: e-commerce development, business mix, competitive market positioning, distribution channels effectiveness and dynamic communication within your revenue team. We offer our customers a powerful resource and a recipe for success.

Part of our comprehensive review process includes:

  • Day-to-day pricing guidelines
  • Room pricing guidelines (group and transient)
  • Group profitability analysis
  • SWOT analysis of competitive set
  • Source of business analysis (GDS, Internet, 3rd party, consortia, call centers)
  • Sales strategy analysis review
  • Booking pace review and analysis
  • Deliver rooms forecasting model, providing hotel with accurate 30-60-90 day forecast

  • Champion Internet marketing- deliver increased sales through different revenue sources of each channel
  • Promote and provide 3rd party channel/GDS campaigns as necessary
  • Immediate RevPar growth expected
  • Work with OTAs on your behalf
  • Channel management – OTA, GDS, hotel site
  • Visibility – exposure through distribution
  • Peace of mind – no missed revenue opportunities
  • Reservations training and consulting (including shop calls and evaluations)