Geoffrey Allen Mills
CEO & Founder
Geoffrey Allen Mills
CEO & Founder
Mr. Mills is regarded as a hotel operations expert, having completed multiple hospitality business restructuring, profit improvement plans and repositioning projects, most while working many years as a hotel Managing Director. In both Branded and Independent hotels. He helped lead company procurement for the New York Metro Region for Highgate Hotels, with more than hotel 20 properties. Responsible for completing business restructuring on multiple hotels, to improve services while driving down operating costs, improve profits while standardize systems and controls. While his career started in the hotel industry he stepped out from hotel operations in the late 1980’s into fine dining restaurants and later into high end retail food operations. All before making the natural progression back into hotels in the mid 1990’s though to today.
Senior Vice President of Operations
A driving force of excellence and results for over three decades, Atif’s tenure and leadership skills have left a lasting mark in New York City’s overloaded landscape of luxury, branded and independent lifestyle hotels. Widely recognized as a resourceful hospitality management professional with solid leadership, financial, operational, top-line optics and ownership relation background. Result-oriented with proven ability to identify and improve value drivers, resulting in a positive impact on associates, guest satisfaction, product improvement and maximizing profits.
Corporate Director of Finance
Gene Sturtz is a seasoned hospitality financial executive with a broad range of multi-unit experience in both hotels and restaurants. Prior to his first controller position, Gene has held various hotel positions from bellman, to busser, to repair & maintenance, front desk and night audit and has insightful knowledge of hotel operations. In 1985, Gene was named controller of the Governor Morris Inn in Morristown NJ with Servico Management where he was the first controller out of 55 properties to achieve a perfect internal audit score.
Senior Vice President of Sales and Marketing
A multi-national, highly accomplished New York City sales & marketing veteran with proven successes in a wide range disciplines including branding, social media and digital e-commerce for independent and branded hotels. David is no stranger to new hotel openings, re-positioning, operations, top-line strategy, enterprise reporting, digital and traditional marketing, talent deployment and hands-on leadership and training of cross-functional teams.
Corporate Director of Revenue & Distribution
Abe has over 11 years of experience in the scope of revenue management and distribution domestically and internationally. His career in revenue management began in 2006 with Wyndham Exchange and Rentals as an analyst with direct oversight of 300 plus properties spanning across two continents.
Vice President of Human Resources
Mrs. Ossa has more than twenty years of hospitality industry experience, with 15 of those years in NYC. She is a highly accomplished, bi-lingual, human resources director, trainer and recruiter of talent at all levels of employment including senior management and C-Level leaders. Meticulously skilled at benefits administration, collective bargaining agreements and payroll database management. An engaging, results driven communicator and expert in organized and non-organized labor environments within branded and independent hotels.